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It depends on the route. A Brand Build starts at £28,000, with most engagements landing between there and around £45,000 depending on how complex the brand is. Launchpad, for launching a new product or sub-brand inside a brand system you already have, is £16,500. Ongoing support is bought in days per month.
The Brand Diagnostic Session is £999, and credited in full against any build booked within 90 days.
Future-Focused Branding is HRZN's approach to building a brand as an adaptive system rather than a fixed identity. The brand is designed to absorb change as the business grows, so it can shift with new audiences, products, and funding stages without an expensive rebrand each time.
Adapting is the small, ongoing adjustments a healthy brand makes as the business grows, handled within the existing system. Evolving is the larger shift when several parts of the brand need to change at once. A brand built well adapts often and evolves rarely.
The instinct to rebrand on new funding is common, but the better question is whether your brand was built to grow with you in the first place. If it's drifting from where the company is heading, a rebuild is worth it. A Brand Diagnostic Session will tell you honestly whether you need one or whether what you have can be evolved.