The Inzo Brand Assessment is a free, AI-powered diagnostic tool that shows how your brand is performing and keeps you looking forward.
Developed in-house to be quick and informative, in 15 minutes, you'll gain an understanding of how your brand is performing in five key areas and identify where it could use some improvement.
We process your results, sending a unique link straight to your inbox. Be sure to check that pesky spam and add us to your safe list if you don't get it within 15 minutes!
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Take action or contact a member of the team
After you've reviewed your results, have a look at the three personalised recommendations for your brand. You can always get in touch with a member of the team to take you through things and help with the next steps.
We measure your answers in five key brand areas.
Inzo assesses your brand in five key areas and provides you with a personalised score to help understand how your brand is performing today, and how ready it is for tomorrow.
Not only do you receive a score for each area of your brand, but advice on the steps you should take to improve. Don’t worry, we’re always here to help you interpret the results and provide extra support if and when you need it.
Each brand area is scored out of 40, measuring your brand's current state, and it's future readiness. These scores come together to create a total brand health score out of 200.
Each section comes with recommended actions to improve your score and keep your brand moving forward.
STRATEGIC FOUNDATIONS
Building a strong core identity creates solid brand foundations. We look at how your brand's DNA is built to evolve as your company grows.
ADAPTIVE POSITIONING
We assess how well your brand is positioned in your market, as well as your brand's ability to maintain market relevance as conditions shift.
Modular Systems
Building a visual and sensory experience of your brand is what sets you apart from your competition. We dive into how flexible and scalable your visual brand really system is.
Platform Consistency
Consistent communications and visual practices are hugely important in engaging with your target audience while scaling across channels
Evolution Readiness
To ensure your offering is scalable and unique, we assess how prepared your brand is for different growth scenarios. This will impact your business’s potential for growth.
Your brand health score is never set in stone.
We encourage everyone to take the questionnaire at least once a quarter to stay on top of how your brand is performing!
