G46 Racing

The future of
Motorsport
G46

G46 is on a mission to bridge the gap and make motorsport more accessible.

Stuart Gibbs is a racing driver looking to make the next step in his career.

After a tough period over COVID, Stuart is ready to return to track with a fresh look. We helped Stuart create a new brand that aims to highlight the importance of making motorsport more accessible. As a driver with a prosthetic, making motorsport more accessible for all drivers is at the heart of what Stuart and G46 stand for.

G46 Racing is a team and movement created to help provide Stuart and others alike with opportunities to race and progress. We helped Stuart position and create the brand to be engaging and adaptable.

The colour palette hints at Stuart’s past working in the military with the grounded green while injecting an energetic and sporty feel with the electric yellow.

During the period of this partnership, Stuart is on the verge of entering the British Touring Car Championship (BTCC), with 2 opportunities available to him. Alongside this, the Praga Championship is another avenue Stuart and the G46 Racing brand could explore and build a foundation for future racers.

Stuart Gibbs is a racing driver looking to make the next step in his career. After a tough period over COVID, Stuart is ready to return to track with a fresh look. We helped Stuart create a new brand that aims to highlight the importance of making motorsport more accessible. As a driver with a prosthetic, making motorsport more accessible for all drivers is at the heart of what Stuart and G46 stand for.G46 Racing is a team and movement created to help provide Stuart and others alike with opportunities to race and progress. We helped Stuart position and create the brand to be engaging and adaptable. The colour palette has hints of Stuart’s past working in the military with the grounded green, while injecting an energetic and sport feel with the electric yellow.During the period of this partnership, Stuart is on the verge of entering into the British Touring Car Champsionships (BTCC), with 2 opportunities available to him. Alongside this the Praga Championship is another avenue Stuart and the G46 Racing brand could explore and build a foundation for future racers.

Client
G46
Industry
Motorsport
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