This Dribbble Playoff entry aims to create a mini-identity for the Logitech MX brand. We had complete freedom to create anything we wanted, as long as the MX letter form was used.

We opted for a clean 2D approach to it, drawing on the adaptable nature of the MX Master series mice and keyboards. The MX lettering in the identity has been designed to work with multiple colours and orientations.

To finalise the entry and demonstrate the influence the brand has on the creative sector, we created a new slogan for the sub-brand of THINK IT. DO IT. MASTER IT.