We had the pleasure of working with MSC Digital on their rebranding journey. They were experiencing growth following new team expansions and wanted to evolve beyond their existing market presence.

Our partnership involved several key initiatives:

• Helping to communicate a new digital transformation methodology, formalising their approach
• Modernising their visual identity while maintaining brand consistency
• Creating a minimalist design system focusing on the wordmark rather than traditional cloud-based iconography
• Implementing UI/UX principles into their overall brand aesthetic, incorporating oversized interactive elements

The rebrand featured:

• A refreshed colour palette with an energised brick red and soft sand tones to create a more human-centric feel
• New document templates and presentation materials for client proposals
• Strategic positioning guidelines and messaging framework
• Redesigned website architecture that aligns with their enhanced brand identity
• A comprehensive coverage book showcasing their thought leadership content

Through this collaborative process, we helped MSC Digital establish themselves as modern digital transformation specialists while preparing them for future growth opportunities in a rapidly evolving market.