After an increase in new customers and publicity, Alex was looking to take his brand to the next level. We were tasked with creating a brand identity that matched the great service he was providing to the residents of East Kent.After initial interviews and the discovery phase of the process, it became apparent that Alex and AMG Electrical Installations were being called out to fix issues and save the day. We ran with that theme and built out the superhero theme for the brand.The colour palette and superhero theme lean on more of a vintage superhero structure, with hints of Motown and classic typography to match.